Sexualized Ads

The first example of sexualization in the media is a diesel jeans campaign which first started in Italy and their jeans spread all over the world, it was released in 2005. This advert won a silver award at Epica. This advertisement is an example of pain is pleasure because it shows a man tied to a pole and there are two topless women with whips, it suggests that they are whiping him and the smile on his face indicates that his is enjoying it, making it a good example of pain is pleasure.


http://www.adsora.com/clothing-footwear/diesel-jeans-campaign










The second example I chose is an example Women as sexual objects. This is an ad for Kit Kat at the beginning of the year, and the photo implies that she is enjoying the bar in a sexual way instead of a practical commercial who would have shown her eating the Kit Kat.





http://www.buzzfeed.com/llosgicoch/is-this-really-a-kit-kat-ad-3ksm